How did you attract/address your audience?
There were various different methods I used to ensure that I attracted my target audience. One way was through the text size. Throughout the magazine on each page, there is different sized text in various areas. This is very important when highlighting the different importance's something holds. For example, on my front cover, I put the masthead as the largest text on the page. The next biggest text on my front cover is the headline and anchorage therefore, when the reader picks up the magazine that is the first thing that he/she will read. This indicates to the readers that this is the main feature article and focus of the issue.
Moreover, it links with the background image which features the main feature article too, which creates an impact as people, usually, buy a magazine depending on the front cover and if it is visually pleasing to them. Therefore, they work together in this way.The largest text on the front cover is my masthead. This part is all about recognition and branding. This has to be large and constantly the same all throughout so people can associate and connect with it. Once again, this is one of the things that you want the audience to see first so they actually know it's your magazine and they will buy it due to it being known for the specific genre etc. The kickers and cover lines are different sizes from one another, as one shows what the kicker is about which is bigger and the detailed description is smaller. The differentiation of text size shows how important something is and also tries to grab the audiences' attention for different reasons. For example, something may be bigger than others as it is advertising and also free, to catch people's eyes.
Additionally, on the contents page, we have different sections which you navigate by the text size. On the left side of the page, there is the band index which isn't really that important on the page, so it is smaller. However, the title of the page and masthead are large to indicate the brand of the magazine and for navigation again. Also, the information about the main feature article is placed in the middle of the page, with larger writing and more description than most of the page. This makes it stand out and be bold so you almost have to read it.
On the double page spread, the title of the artist is the second biggest text on the page as it shows who and what the article is actually about. The biggest text is the headline and this connects with the main article photo. Underneath, we have smaller sized text which shows a brief background information, if the audience decide to read on due to the title. This helps people not waste time and actually keep their interest in the magazine by reading things that appeal to them.
The things you're mostly drawn to first on the magazine is the images. This is as they really stand out but work with the colour scheme too. They explain the style of this issue and give the audience an insight to what it will feature in it too. Moreover, people can actually decide from the images overall, if they're going to like what the magazine features. Another thing that people are often drawn to first is the graphic features. This is because they are different to the standard text throughout the magazine and they contrast with the page. They are meant to be seen, so if they are seen first it means they are effectively doing what they should be.
My magazine contains a consistent colour scheme which really creates a pattern for it overall. This makes it look professional and obtained, rather than messy and unplanned. The magazines objective is to look appealing enough for someone to actually want to buy it and read it. If the colours clashed and didn't work well together, the magazine would not work. The colour scheme I used for my magazine generally consisted of blue, black, white and occasionally yellow and a little bit of red. This was specifically because they work together well in different combinations due to the fact that they stand out. This was used on purpose so the audience could once again recognise the magazine from the colour choice and have a connection with it. Moreover, the yellow colour was often used for extra parts added to the magazine and free things and special offers to catch people’s eye due to the boldness and brightness of it. The important words which really stand out to the target audience are 'exclusive', 'plus' and 'free'. This is appealing as the audience are getting something out of buying the magazine. This can really influence someone to buy the magazine, so it is essential things associated with this colour are beneficial to the audience.
The language of my magazine is informal, and uses slang on various occasions so it really connects with the audience. The target audience use similar kind of language so they can feel like they belong to this magazine, and fully endorse themselves in it. If the language used was quite formal, long and boring the audience would not find it appealing as it can appear very uninteresting and irrelevant. It is absolutely vital that the magazine is relevant in all aspects to make sure that people still enjoy reading the magazine. Furthermore, within the text of the magazine and in my main article I often use references of other artists from the genre of the magazine which is appropriate and the audience will understand this most times. This makes it much more exciting and they will feel 'superior' by recognising it too. Although the 'magazine-speak' used in my magazine is informal. It is in an organised manner making it easy for the readers to skip certain parts and navigate well.
My main goal when creating my magazine and the style of it was for the audience to feel like they belonged to this magazine and really connect to it. Simultaneously, I wanted my magazine to appeal to a wide range of people too by incorporating various parts of different magazines into it. I believe that my magazine successfully 'speaks' to people of my chosen genre as it is completely relevant. Through the magazine people can benefit from it by winning prizes, getting involved in what happens in the magazine by contacting them and being featured in it, going to events/concerts of the artists featured and meeting people like themselves. The magazine really allows people to experience different things and gives them different opportunities for people like themselves. Despite this, the magazine also gets along an important message that this specific genre of music is really important to many people who read the magazine and is a part of people's lives. Some may interpret it as a 'lifestyle bible' in terms of music and dress sense. This is due to the fact is features many similar artists who all have a specific dress style of usually 'smart casual' or 'leather and jeans'. People really feel this attitude and the vast majority are like this. People listen to the music and partake in the events the magazine features, so it is quite a lifestyle bible. The style and features of the magazine really positively portrays the artists in the magazines which influences how people can view be.
The things you're mostly drawn to first on the magazine is the images. This is as they really stand out but work with the colour scheme too. They explain the style of this issue and give the audience an insight to what it will feature in it too. Moreover, people can actually decide from the images overall, if they're going to like what the magazine features. Another thing that people are often drawn to first is the graphic features. This is because they are different to the standard text throughout the magazine and they contrast with the page. They are meant to be seen, so if they are seen first it means they are effectively doing what they should be.
My magazine contains a consistent colour scheme which really creates a pattern for it overall. This makes it look professional and obtained, rather than messy and unplanned. The magazines objective is to look appealing enough for someone to actually want to buy it and read it. If the colours clashed and didn't work well together, the magazine would not work. The colour scheme I used for my magazine generally consisted of blue, black, white and occasionally yellow and a little bit of red. This was specifically because they work together well in different combinations due to the fact that they stand out. This was used on purpose so the audience could once again recognise the magazine from the colour choice and have a connection with it. Moreover, the yellow colour was often used for extra parts added to the magazine and free things and special offers to catch people’s eye due to the boldness and brightness of it. The important words which really stand out to the target audience are 'exclusive', 'plus' and 'free'. This is appealing as the audience are getting something out of buying the magazine. This can really influence someone to buy the magazine, so it is essential things associated with this colour are beneficial to the audience.
The language of my magazine is informal, and uses slang on various occasions so it really connects with the audience. The target audience use similar kind of language so they can feel like they belong to this magazine, and fully endorse themselves in it. If the language used was quite formal, long and boring the audience would not find it appealing as it can appear very uninteresting and irrelevant. It is absolutely vital that the magazine is relevant in all aspects to make sure that people still enjoy reading the magazine. Furthermore, within the text of the magazine and in my main article I often use references of other artists from the genre of the magazine which is appropriate and the audience will understand this most times. This makes it much more exciting and they will feel 'superior' by recognising it too. Although the 'magazine-speak' used in my magazine is informal. It is in an organised manner making it easy for the readers to skip certain parts and navigate well.
My main goal when creating my magazine and the style of it was for the audience to feel like they belonged to this magazine and really connect to it. Simultaneously, I wanted my magazine to appeal to a wide range of people too by incorporating various parts of different magazines into it. I believe that my magazine successfully 'speaks' to people of my chosen genre as it is completely relevant. Through the magazine people can benefit from it by winning prizes, getting involved in what happens in the magazine by contacting them and being featured in it, going to events/concerts of the artists featured and meeting people like themselves. The magazine really allows people to experience different things and gives them different opportunities for people like themselves. Despite this, the magazine also gets along an important message that this specific genre of music is really important to many people who read the magazine and is a part of people's lives. Some may interpret it as a 'lifestyle bible' in terms of music and dress sense. This is due to the fact is features many similar artists who all have a specific dress style of usually 'smart casual' or 'leather and jeans'. People really feel this attitude and the vast majority are like this. People listen to the music and partake in the events the magazine features, so it is quite a lifestyle bible. The style and features of the magazine really positively portrays the artists in the magazines which influences how people can view be.
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